News from the publishing front: Entertainment Weekly to embed video-displaying LCDs in their September issue.
THE SCENE: A horse buggy manufacturer’s office, circa 1909.
HORSE BUGGY EXEC #1: Those new-fangled motor-cars are getting dreadfully popular these days. Fewer and fewer people buy our solid and proven technology, and everyone is spending their money on those new contraptions instead. Let’s have some ideas here, gentlemen.
EXEC #2: Well, we can emulate the motor-car experience, can’t we?
EXEC #1: I’m listening.
EXEC #2: We could put one of those combustion engines into our horse buggies. You know, to give them the same sounds and smells.
EXEC #1: Too expensive. One of those things costs more than our least expensive buggies. We might as well start building motor-cars ourselves.
EXEC #3: How about putting a horn on the buggies? Those motor-car drivers seem to be awfully fond of theirs.
EXEC #1: I like it. I really do.
EXEC #4: Ooh! And maybe put a phonograph under the seat bench! With a record that plays…
EXEC #1: …motor sounds! Brilliant!
(smiles and nods all around)
EXEC #1: Make it so, then. That should show our customers that we are boldly embracing the Twentieth Century!
<sigh> The American publishing industry…so close, and yet so far. Shackling video content to dead tree, with all the distribution and device costs attached thereto…